UK was formally warned by the European Comission because it was failing to properly protect personal online data.
The commission said the use of Internet-monitoring technology developed by London-based Phorm Inc. violates EU privacy rules in some cases. Also the use of Phorm‘s technology by U.K. Internet-service providers without gaining consent of their subscribers is considered a problem.
Phorm gathers information on Internet users to help advertisers find potential customers. Using Phorm’s technology, a marketer might be able to display an ad for a Paris hotel to a person who searches Google for “Paris holiday.”
Read more on The Wall Street Journal.
